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ABOUT WIN | WIN

Our Story + Team 

We’re former athletes turned marketers, creatives, storytellers, and product builders.

We’ve worked with the biggest brands in the world, and the biggest changemakers in social impact. 

But throughout our professional careers, we've kept coming back to the first place we learned about resilience. About teamwork. About community.

All of this good is still happening in sports. We're here to amplify, create, and empower more of it. 

Past clients and partners include:

OUR GOAL

To be the complete, self-sustaining system for turning community impact into a business advantage in sports.

NOW:

We're activating purpose-driven strategies and NIL for Impact — empowering college athletes, brands, teams, and nonprofits to amplify their visibility, revenue, and impact together. 

 

 

NEXT:

We're building a fully-integrated engine to power the purpose-driven sports ecosystem — merging strategy, media, and partnerships to make impact integral to sports.

Meet Our All-Star Team

CODY DAMON, Founder and CEO

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20+ years driving strategic marketing and business growth, including two successful startup exits; Entrepreneur In Residence at Tufts University; former Development Director for Boston College Softball

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AMY SMALL, Chief Brand Officer

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20+ year creative and brand strategy exec for global consumer brands and nonprofits; earned 60+ honors and awards; frequent creative and leadership speaker; former college ice hockey player at Boston University

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KEN GELMAN, Chief Revenue Officer

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Over three decades of experience with the NHL, NFL, ESPN, the BIG East, Rogers Sports; Former Chief Commercial Officer and Executive Producer at The Carnegie Initiative; Founder of G-Funk Sports & Entertainment

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TAYLOR COTE, Head of Marketing & Growth

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12+ years digital marketing, strategy, and startup launch experience, including a fitness/athletics company; Founder of Cote Digital, a strategic marketing consultancy; former high school hockey coach

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TED CIVETTI, Head of Product

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10+ years experience in 0-1 Product Strategy, Development, and Operations for technology startups, including his own sports tech consultancy, Westerwyck Ventures, former college quarterback at Union

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KARISA MAXWELL McKEE, Head of Media & Talent

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Seasoned multimedia producer, content strategist, and on-air talent at The Sporting News, DAZN, VICE, and Professional Fighters League; Ambassador for the Sports Philanthropy Network

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CARLY ROHRER, Content & Production Intern

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Senior Advertising major at the University of Georgia; Recruiting Specialist for UGA Football; former water polo athlete

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