NILi is the best-kept secret to unlocking triple bottom line benefits for your nonprofit:
Broader awareness, deeper connections, and unrestricted revenue.
Your Nonprofit Advantage
We're rewriting the playbook for authentic, cost-effective nonprofit marketing.
NILi, or NIL for Impact, is NOT another donor strategy.
It's an innovative corporate sponsorship model that gives new and existing brand partners a high-impact way to engage with your mission — all while supercharging their CSR goals, and expanding your audience reach, through the unparalleled influence of college athletes.
Sports Marketing Gets Attention
Sports are one of the most effective marketing platforms in today's attention economy. Yet high-profile deals are nearly impossible for most NPOs due to their budget-busting costs.
Enter NIL. With 61% of people in the US watching college sports,* student-athlete collabs are an untapped — and affordable — way to drive awareness for your mission.
*Source: Robert Wood Johnson Foundation
College Athletes Build Trust
Known for speaking from their minds and their hearts, college athletes are some of the most trusted micro-influencers for Gen Zers and Millennials.*
When they share personal stories, connections, and social impact issues they care about — the same ones that matter to your NPO — their followers are ready to listen.
*Source: SponsorUnited
Brand Purpose Still Sells
85% of brands say that including purpose-driven sponsorships in their sports portfolio builds stronger affinity than traditional sponsorships.*
That's why getting corporate sponsors on-board with your NILi initiative is an easy pitch. Brands can lean into purpose without making it their entire platform, and use their Sports Marketing budgets to achieve their CSR goals at the same time.
*Source: 17 Sport
Three Partners, One Goal
You, your corporate sponsors, and your student-athlete ambassadors are all aiming for a similar target: authentic connections with followers who are passionate, engaged, and inspired to act.
While each partner might define action differently, each also brings a unique strength to the table. Together, they create the magic NILi formula for empowering everyone to reach their goals.
Flexibility Drives Revenue
NILi is a turnkey, all-in program — our fees simply cover what it takes to manage the day-to-day logistics, and to provide our student-athletes with a fair, reasonable stipend.
Because your NPO is at the center of the mix, you have the flexibility to set a higher "all-in" investment amount for corporate sponsors, and funnel the added unrestricted revenue back into program and fundraising fulfillment.
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