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WIN | WIN SERVICES

NILi (NIL for Impact)

We're building a new purpose-driven economic engine in sports. And NILi is the multiplier.

NILi, or NIL for Impact, leverages the power of NIL to generate measurable results that go beyond immediate product sales or social media impressions.

Our three-pronged partnership model is designed to create authentic sports marketing impact at a lower cost, while driving longer-term affinity, loyalty, and connection for brands, athletes, and nonprofits alike.

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FOR BRANDS

  • Cuts through traditional advertising and influencer clutter
  • Delivers authenticity, credibility, and differentiation
  • Bridges CSR goals with marketing dollars for greater ROI 
  • Leverages a diverse group of student athletes’ across regions, sports, and interests to reach new followers
  • Creates untapped inventory at a lower cost that traditional sports marketing sponsorships

FOR NONPROFITS

  • Makes student-athlete influencers affordable and accessible
  • Expands reach and authenticity of messaging 
  • Increases awareness with new, often younger, and more socially engaged audiences
  • Builds sustainable, scalable momentum over time
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Group 1171274952

FOR STUDENT-ATHLETES

  • Empowers revenue earnings by supporting an issue that's personally meaningful and relevant
  • Develops professional and leadership skills through ambassadorship
  • Establishes the foundation of a lasting legacy that extends beyond playing days
 LEVEL UP YOUR IMPACT 

Download our NILi Starter Guide for tips and insights

 NILi FAQs

  • NILi is a turnkey solution that bridges your brand's Marketing and CSR goals, creating a three-pronged force for good. Its collective model reduces investment risk across multiple student-athletes and creates new sponsorship inventory, all of which can be labor-intensive to manage in house. WIN | WIN also has a deep network of student athletes, making authentic connections easy and impactful.
  • Nope! While the model needs all three partners (Brand, Nonprofit, Athletes) to be successful, WIN | WIN can actively help establish new relationships, or deepen existing ones, between nonprofits and with corporate partners.
  • The first-mover advantage is a powerful one. You'll get to help define the NIL play for all other NPOs to follow, establish a sustainable pipeline of athlete partners and corporate funding, and gain visibility and awareness not only as a social change agent — but also as an innovator. 

  • NILi is typically sponsored by brand partners who fund the service as a Sports Marketing play. This allows them to achieve their Corporate Social Responsibility (CSR) goals using marketing funds, maximizing efficiency and impact. All student-athletes who participate in NILi receive a stipend, which is included in the overall program budget.

  • WIN | WIN uses "Mission-First Vetting" to find athletes with a genuine connection to the nonprofit's mission, the brand's values, and demonstrated character and leadership. This process ensures diverse representation and brand alignment for everyone involved.