See how becoming an NILi corporate sponsor can unlock triple bottom line benefits for your brand:
Affinity, impact, and long-term revenue.
Amplify Your Brand's Impact
Claim your place in the NIL market — and achieve your brand's CSR goals — without breaking the budget.
NILi, or NIL for Impact, is an innovative partnership model that transforms traditional, single-athlete, high-dollar NIL deals into a three-pronged, affordable, multiplying force for good.
We connect powerful corporate sponsors like you with values-aligned nonprofits, then curate teams of passionate student-athletes who are personally engaged in building interest and awareness across all members of the partnership — boosting your brand's reputation and visibility, while supporting an organization driving real social change.
Sports Marketing Gets Attention
Despite the fragmented, oversaturated, and overstimulated media landscape, sports continues to be a universally-human connector that breaks through the noise.
And with 61% of the US population watching college sports, student-athletes are leading the charge* — for a fraction of the cost of the pros.
*Source: Robert Wood Johnson Foundation
College Athletes Build Trust
Known for speaking from their minds and their hearts, college athletes are among the most powerful and trusted micro-influencers for Gen Zers and Millennials.*
When they share personal stories, endorsements, and issues they're passionate about, their fans are ready to listen — and to take action.
*Source: SponsorUnited
Affinity Expands Outward
Younger audiences are unmatched when it comes to amplifying social media content and messaging.
By becoming the catalyst that allows student-athletes to support social impact missions, you're not only communicating your brand values to their followers, but also starting a ripple effect of broader awareness and connection across all your target audiences.
Brand Purpose Still Matters
85% of brands say that including purpose-driven sponsorships in their sports portfolio builds stronger affinity than traditional sponsorships.*
Becoming an NILi corporate sponsor allows you to lean into your purpose without making it your entire platform — empowering student-athletes to take the lead, and reducing business risks while growing consumer loyalty.
*Source: 17 Sport
Commitment Drives Revenue
Unlike one-off transactional deals, NILi is built around scalable teams of diverse, purpose-driven college athletes who are committed to your partnership's success.
Because they're just as invested in driving social impact as they are in earning money, they're more likely to go above and beyond to keep your brand in the spotlight — driving views, appreciation, and sustainable long-term revenue.
NILi for Brands FAQs
-
NILi is a turnkey solution that bridges your brand's Marketing and CSR goals, creating a three-pronged force for good. Its collective model reduces investment risk across multiple student-athletes and creates new sponsorship inventory, all of which can be labor-intensive to manage in house. WIN | WIN also has a deep network of student athletes, making authentic connections easy and impactful.
-
While it does help significantly to build on existing relationships and CSR goals, WIN | WIN can also help establish new partnerships, or deepen existing ones, between brands and nonprofits.
-
NILi is sponsored by brand partners like you who fund the program as a Sports Marketing initiative. This allows them to achieve their Corporate Social Responsibility (CSR) goals using marketing funds, maximizing efficiency and impact. All student-athletes who participate in NILi receive a stipend, which is included in the overall program budget.
-
WIN | WIN has active partnerships student-athlete recruitment platforms, as well as direct connections with D1 colleges and conferences, giving us access to an incredible pool of potential ambassadors.
For every NILi program, we use "Mission-First Vetting" to find athletes with a genuine connection to each nonprofit's mission, alignment with the brand's values, and demonstrated character and leadership. This process ensures diverse representation and brand alignment for everyone involved.
GET IN THE GAME