NILi: NIL for Impact™
We're building a new purpose-driven economic engine in sports. And NILi is the multiplier.
NILi, or NIL for Impact, leverages the power of NIL to generate measurable results that go beyond immediate product sales or social media impressions.
Our three-pronged partnership model is designed to create authentic sports marketing impact at a lower cost, while driving longer-term affinity, loyalty, and connection for brands, athletes, and nonprofits alike.
FOR BRANDS
- Cut through traditional advertising and influencer clutter
- Establish greater authenticity, credibility, and differentiation
- Combine CSR goals with marketing dollars for greater ROI
- Leverage a diverse group of student athletes’ across regions, sports, and interests to reach new followers
- Take advantage of untapped inventory at a lower cost that traditional sports marketing sponsorships
FOR NONPROFITS
- Harness the power of student-athlete influencers in an affordable and accessible way
- Offer new, culturally relevant opportunities to your corporate sponsors and donors
- Expand your organization's reach and messaging authenticity
- Increase awareness of your mission with new, often younger, and more socially engaged audiences
- Build sustainable, scalable momentum over time
FOR STUDENT-ATHLETES
- Activate your revenue potential while supporting an issue that's personally meaningful and relevant
- Develop your professional and leadership skills through ambassadorship
- Establish the foundation of a lasting legacy that extends beyond your playing days
FOR COACHES, ADMINS, AND PROGRAM DIRECTORS
- Host turnkey social impact, media training, professional development, and parent-focused workshops to give your program a competitive advantage
- Build powerful character and leadership skills into your coaching curriculum
- Support your student-athletes' growth and success beyond the game
Our premiere student-athlete partners:
NILi FAQs
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NILi is a turnkey solution that bridges your brand's Marketing and CSR goals, creating a three-pronged force for good. Its collective model reduces investment risk across multiple student-athletes and creates new sponsorship inventory, all of which can be labor-intensive to manage in house. WIN | WIN also has a deep network of student athletes, making authentic connections easy and impactful.
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Nope! While the model needs all three partners (Brand, Nonprofit, Athletes) to be successful, WIN | WIN can actively help establish new relationships, or deepen existing ones, between nonprofits and with corporate partners.
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The first-mover advantage is a powerful one. You'll get to help define the NIL play for all other NPOs to follow, establish a sustainable pipeline of athlete partners and corporate funding, and gain visibility and awareness not only as a social change agent — but also as an innovator.
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NILi is typically sponsored by brand partners who fund the service as a Sports Marketing play. This allows them to achieve their Corporate Social Responsibility (CSR) goals using marketing funds, maximizing efficiency and impact. All student-athletes who participate in NILi receive a stipend, which is included in the overall program budget.
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WIN | WIN has direct partnerships with Opendorse and TTS (The Talent Showcase), as well as several colleges and conferences, giving us access to an incredible pool of potential ambassadors.
For every NILi program, we use "Mission-First Vetting" to find athletes with a genuine connection to each nonprofit's mission, alignment with the brand's values, and demonstrated character and leadership. This process ensures diverse representation and brand alignment for everyone involved.
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If you have a passion for social impact, and an interest in earning money by using your voice for good, you're already on the right path.
Your next step to be eligible for NILi deals is to sign-up for our network, and complete the short trainings in our NILi Ambassador Academy. (Don't worry, you can do them on your phone.) Once you're finished, you'll be ready to get matched with brands and nonprofits looking for authentic athletes to share their stories. And that's it! You can get back to school and sports, and we'll reach with opportunities as they come up.
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We're no strangers to tight budgets, having worked in college sports and the nonprofit space ourselves. But because we customize our workshops for your specific organization, and facilitate them in-person, there is a modest fee involved to cover our time and account for the incredible value we deliver.
One of our best recommendations to help offset costs is to ask for your existing corporate sponsors for added support, or reach out to alumni and parents for targeted donations.