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So much in college sports is uncertain right now... except this.

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This fall, we're bringing our NILi 101 workshops — and a network of major nonprofits ready to find student-athlete ambassadors — to 20 colleges across the country.

For ADs, coaches, and SAC leads

NILi 101 is a hands-on workshop that helps student-athletes find their “why” outside of sport, then turns that purpose into real, third-party NIL funding (and professional development experience) through ongoing nonprofit and brand partnerships.

It’s whole-human education and long-term, purpose-built NIL dollars for your athletes — plus a powerful opportunity to amplify your program's culture, increase community involvement, and bolster your recruitment and retention efforts.

Campus visits are already planned in Eastern MA, Virginia, North Carolina, South Carolina, Georgia, Texas, and California. Get on the list!

Join the tour

For nonprofit partners

NILi: NIL for Impact provides a purpose-driven opportunty that typical sports marketing and nonprofit campaigns miss.

We help student-athletes find their "why" — the bigger purpose, social-impact issue that matters most to them outside of sport. Then, we match them with nonprofit partners like you, and build teams of passionate NILi ambassadors to drive the next generation of awareness and engagement for your mission.

If you're interested in being one of our featured nonprofit partners for NILi Season '26-27, let's talk.

Send us a note

Our NILi 101 workshop includes:

01
Social Impact Education

We explore the basics of social impact, how nonprofits work, and how every student-athlete can use their platform for good.

02
Finding Your "Why"

Student-athletes use our "Three Is" framework to identify issues they care about, inquire about nonprofits they can support, and take initiative for getting involved. 

03
Purpose-Driven Media Training

Through hands-on writing and presentation practice, we help student-athletes get comfortable speaking about their interests beyond sport.

04
NILi Recruiting Opportunities

Student-athletes can raise their hands to get involved with one (or more!) nonprofit partners as official '26-27 NILi ambassadors.


With the college sports becoming more divided by the day, NILi provides opportunity, equity, and impact for everyone involved. Our NILi Season '26 tour begins in late summer, with a second cohort planned for spring '27.

Reach out to see how our workshops, and our student-ambassador programming, can be a WIN | WIN collaboration for everyone involved.

Get in touch

WIN | WIN is a purpose-driven sports marketing agency that develops partnerships, amplifies stories, and convenes communities to move social good from the sidelines of sports into the mainstream conversation. We bring athletes, brands, and nonprofits together to achieve a unique triple-bottom line benefit — driving greater visibility, higher revenue, and longer-term impact for everyone involved.

© 2025. WIN | WIN. All rights reserved.

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