Number 95
Image source: Em Johnson on IG
Atlanta Dream, Cash App, and Playa Society: "Pay Some Respect to Women's Sports"
Featured Focus:
Partnerships for Good, Access / Inclusion / Equality,
Youth Development
Scope of Impact: Local
With their eye-popping "Pay Some Respect to Women's Sports" campaign, the Atlanta Dream, in collaboration with Cash App and Playa Society, are redefining sports sponsorship. Here’s what you should know:
A Bold Statement and a Tangible Legacy: The initiative launched with a first-of-its-kind WNBA statement court, emblazoned with "Pay Some Respect to Women's Sports" for the Dream's home opener. The strategic decision to donate the court to a local youth organization transforms the initiative into a lasting community asset.
Integrated Engagement Across Platforms: The partnership extends far beyond the hardwood, encompassing team practice jerseys, a dynamic streetwear retail collection from Playa Society and Cash App, and exclusive discounts on merchandise and in-arena concessions when fans use their Cash App Card.
Redefining Sponsorship with Purpose: This collaboration represents a conscious effort to set a new standard for brand and team partnerships. Atlanta Dream President & COO Morgan Shaw Parker stated that the goal is to "set a new standard for how brands and teams collaborate to elevate girls and women who are earning that respect every day.”
We’re so dang excited about this campaign, and we wholeheartedly agree: "Pay Some Respect to Women's Sports" (try shouting it Cool Runnings or Jerry Maguire style)!
Of course, it’s not just a slogan — it’s a declaration backed by tangible action. The authenticity of this partnership stems from the deep, pre-existing alignment of values and missions among all three entities (Dream, Cash App, Playa Society). It makes the campaign inherently more credible, memorable, and ultimately impactful.
We love that this partnership leverages the distinct strengths of each stakeholder. Playa Society's expertise in culturally-resonant streetwear that promotes representation for women in sports PLUS Cash App's commitment to financial inclusion and broader community investment, ALL amplified by the Atlanta Dream and WNBA’s platform of empowering women and girls through sport.
The donation of the gameday court to a local nonprofit youth organization is the cherry on top for us. It ensures that this proclamation will continue to resonate locally every day, and is just a massive WIN | WIN | WIN across the board.
Oh, and, BTW, who did the Dream play for that legendary home opener? None other than Caitlyn Clark and the Indiana Fever. Just one more dunk on the earned awareness scoreboard.
YOUR NEXT PLAY:
We hope that this campaign inspires you to dream big in your own activations. How can you bring partners together from different realms, who all share the same values, to make a headline-worthy impact?
Just Women’s Sports covers the Atlanta Dream's campaign launch with Cash App and Playa Society.
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