"A GOOD COACH WILL MAKE HIS PLAYERS SEE WHAT THEY CAN BE, RATHER THAN WHAT THEY ARE."
- Ara Parseghian, legendary Notre Dame Football coach
Like all the greatest coaches, we know there’s more to your work — and your potential — than what’s on the surface. Sometimes, it just takes an outside perspective, unfiltered conversations, and an unexpected playbook to unlock your magic. That’s where W|W DRAFT comes in.
Our team is made-up of senior experts who bring decades of experience in marketing, advertising, branding, nonprofits, tech, media, and sports management to the table. We leverage the latest industry insights, award-winning creative strategy chops, and our network of vetted connections to
help teams, leagues, organizations, and brands drive greater awareness, revenue, fandom, and impact.
Because we’re personally big fans of “doing it right, or not doing it at all,” we cap the W|W DRAFT roster at no more than five partners at any given time, making sure that every project gets our full attention, and our biggest, sparkiest thinking.
Interested in one of those roster spots?
Check out our service areas below, and drop us a note to let us know how we can pitch in.
Creative and Growth Strategies
-Goal(s) discussion, identification, and prioritization
-Market, audience, and issue-space insights
-Opportunity definition: where are the gaps, the springboards, the PR-able moments?
-Storytelling and/or content strategy development
-Creative concepts and visual direction, ranging from digital campaigns and in-person events to NIL networks and industry collabs
Campaign and Activation Plans
-Campaign visual and messaging guidelines and initial asset examples
-High-level go-to-market plans, including media mix and channel recos (the “what” and “where”)
-Tactical blueprints for activating new and existing audiences (the “how”)
-Connections to vetted collaborators for supporting rollout and ongoing management
Sponsorship Development and Facilitation
-Opportunity definition: what kind of sponsorship support do you need to reach your goals?
-Sponsor alignment research, ideation, shortlisting
-Outreach and connection-building
-Pitch development and facilitation
-Sponsorship blueprint and agreement support
On-Call Consulting and Thought Partnership
Retainer-style access to our Founder and/or Chief Brand Officer for brainstorming, idea or opportunity feedback, and advising.
Or, just a great way to bring another set of experienced minds into your external or partner conversations.
LET’S LEVEL-UP YOUR IMPACT TOGETHER
It takes a team effort to make the best ideas, initiatives, and impact come to life. We’re here to be part of that team, and help create more WIN | WIN opportunities for everyone.
If you’re interested in learning more or working with us, drop us a note below.
