INVEST IN WIN | WIN

The Opportunity: A Thriving Market Ripe for Impact

The global sports industry is undergoing a digital transformation, attracting substantial investment with a growing preference for technology enabled providers in the sports media landscape. In 2024 alone, over $4.4 billion was invested in sports technology, with a significant portion focused on enhancing fan experiences. This trend is set to continue, with January 2025 already marking a record month for sports tech funding, exceeding $3.9 billion. Key areas driving this growth include fan engagement platforms, media technologies, and solutions leveraging AI for personalized content and enhanced experiences.

At the same time, there’s a growing demand for purpose-driven ventures from investors who recognize the increasing priority of social impact. This is particularly evident in the sports world, with a significant rise in athlete philanthropy. Over the past decade, more than 60 professional athletes in the D.C. and Baltimore areas alone have established their own charitable organizations. This demonstrates a powerful trend of athletes using their platform for social good, creating a receptive audience and numerous opportunities for a platform like WIN | WIN to amplify their impact.

Our Solution: Building a Leading Platform at the Forefront of Change

WIN | WIN is strategically positioned to capitalize on these converging trends by providing a dynamic media platform that curates, creates, and distributes content focused on the positive impact of sports on society. We are building unique spaces – both digital and physical – where meaningful human engagement and social impact can flourish.

Our business model is designed for sustainability and scalability, leveraging multiple revenue streams to ensure long term growth and profitability. We’re not just telling stories — we’re building a movement that connects athletes, fans, and brands around a shared vision of a better world through sports.

Our key initiatives include:

• W|W Daily: Our core product offering of the WIN | WIN website, Daily Downloads, our W|W Wednesday newsletters, social media engagements, guest contributor content, community event listings, and industry job boards.

• W|W Originals: Original shows, like Beyond the Scoreboard and The Legacy Lounge. Production partnerships for short films and episodic content following teams’ and athletes’ social impact initiatives. Live event development and activations, like W|W Fantasy Weekends. Merch and cultural collaborations, like exclusive product drops. Licensing deals, like W|W sponsored youth and adult rec leagues. And if we’re dreaming really big, the Sports Philanthropy Hall of Fame.

• W|W FWD: About 70% of kids drop-out of sports by the age of 13. W|W FWD is designed to keep them engaged, even if they’re not on the playing field, by teaching them to become writers, video creators, photographers, or podcasters for their local rec teams — amplifying their own voices, while also celebrating the accomplishments of youth athletes, teams, and leagues in their local communities.

• W|W Upshot: A mashup between a resource hub, Masterclass studio, and a venture accelerator, all living at the intersection of sports and social good. We'll provide virtual curriculum and training modules, video content that follows up-and-coming sports philanthropists through their journeys, and entrepreneurial coaching to help brands, industry pros, and nonprofit leaders create the most opportunities for social impact.

• W|W Draft: For athletes, teams, brands, and orgs who are just starting to building their social impact efforts, we’ll provide foundational marketing services, campaign and event concepting, partnership identification and facilitation, networking connections, and ongoing strategic support.

The Team: Experienced Leaders with a Passion for Good

Our core team brings a diversity of expertise to WIN | WIN, shares a common belief in the power of sports to change the world, and has a track record of building, growing, and amplifying successful companies and initiatives.

• Cody Damon, Founder: Built and scaled an industry-leading social impact marketing agency to 72 people with $10MM ARR. Leads development and giving strategy for Boston College Women’s Softball. Advising the next wave of founders as an Entrepreneur in Residence at Tufts University. 

• Amy Small, Chief Brand Officer: Senior brand and creative executive for global agencies, brands, and nonprofits. Builds and manages award-winning teams and campaigns. Redesigns organizations to create healthier cultures, more profitable services, and more sustainable growth.

• Ted Civetti, Product Lead: Leveraged experience in 0-1 product strategy and development for start-ups to launch his own consultancy, Westerwyck Ventures. Advises high-growth-potential companies at the intersection of sports, media, and technology. 

• Melvin Karsenti, Editorial Lead: Former professional basketball player in France, and currently covers the NBA for one of the most popular French sports sites. Transformed the French Consulate’s communication strategy. Builds social impact brands through strategic marketing.

Learn more about our team, and our Board of Advisors, here.

Early Traction: Proving We’ve Tapped into Something Big

By it’s very nature, building momentum takes time. But we’re already showing signs that WIN | WIN is connecting with our beachhead market of sports industry leaders and social impact practitioners.
After just three weeks (as of April 18, 2025), we’re seeing:

The Ask: Join Us in Shaping the Future of Sports + Social Impact

We're currently seeking Angel Investors to fund 12-18 months of operational runway, allowing us strategically build WIN | WIN into a sustainable company without the financial and capacity constraints of pure bootstrapping. Investments would be allocated toward:

• Hiring six full-time staffers within 1-2 months of funding (includes paying our current team)
• Refining and implementing a comprehensive technology stack to expand production and delivery
• Unlocking marketing, events, and sponsorship budgets