WHO WE ARE
We all come from different professional backgrounds: marketing, technology, partnerships, brand, nonprofits, operations, media, and even international relations.
But we’ve joined forces to build WIN | WIN because of one common thread: each of our lives has been positively influenced by playing, coaching, or being involved in sports.
We believe that by creating a platform that doesn’t just amplify stories of sports and social impact — but also actively makes more of them possible — we can unite the entire ecosystem of good to ignite a sustained, scalable, and unstoppable movement that rewrites the playbook of sports philanthropy worldwide.
Sound overly ambitious? Maybe.
But the greatest teams and athletes didn’t change the game by playing it safe, either.
THE WIN | WIN TEAM
CODY DAMON | Founder
20+ years driving strategic marketing and business growth
4x founder, including leading impact agency Media Cause
Entrepreneur In Residence @ Tufts University
Former Development Director @ Boston College Softball
AMY SMALL | Chief Brand Officer
20+ year creative and brand strategy exec for global consumer brands and nonprofits
Earned 60+ awards, including Webbys, Effies, Shorty Impact
Former college ice hockey player @ BU
Organizational Design and Workplace Wellbeing Consultant
TED CIVETTI | Product Lead
Founder of Westerwyck Ventures, a sports tech consultancy
Experience in 0-1 Product Strategy and Development for Technology Startups
Product, Operations, and Growth Lead
Former College Quarterback
And a few other free agents whose identities we can’t reveal just yet.
BOARD OF ADVISORS
ALLIE CHINKSY
Vice President and Senior Counsel at Atlanta Hawks and State Farm Arena
Advises on corporate sponsorship and activation, marketing, licensing, and social
Previous experience in Investment Funds
University of Michigan and Harvard Law Alum
AMAR SHAH
Adjunct Professor of Media & Entrepreneurship at University of Florida
Founder of Studio T Creative
Emmy-winning producer, with experience at ESPN, NFL Media, and the Orlando Magic
Children’s author: Play the Game series and Wish I Was a Baller
KEN GELMAN
Former Chief Commercial Officer of The Carnegie Initiative
Award-winning documentary Executive Producer
Founder of G-Funk Sports & Entertainment
Experience with the NHL, NFL, ESPN, the BIG East, Rogers Sports & Media, and more
KATIE DePAOLO
Former Student Manager and blogger for Notre Dame Football
Video Production and Regional Marketing Lead at Team IMPACT
Freelance video producer and editor at the intersection of sports, philanthropy, and creative storytelling
KARISA MAXWELL McKEE
Seasoned multimedia producer, content strategist, and on-air talent
Experience with The Sporting News, DAZN, VICE, Professional Fighters League
10 years on the Board of Directors for THON’s NYC Hope Gala
Ambassador for the Sports Philanthropy Network
TAYLOR COTE
12+ years digital marketing, strategy, and startup launch experience, including a fitness/athletics company
Founder of Cote Digital, a strategic marketing consultancy
Former high school hockey coach
GREG NOLLEY
Former 15-year veteran at Nike, spanning across city, geo, and global marketplaces
Founder of BFAM
Cultural synthesizer and product creation leader
Former D3 College Basketball Player and Scholar Athlete of the Year
IDA PERSSON
Former Communications Design Lead
at IDEO
Founder of DesignShifts
Inclusive + Responsible Design Practitioner
Former D1 Swimmer @ University of Alabama
DELVINA MORROW
Consults with mission-driven organizations to embed equity into their operations, culture, and storytelling
Former Vice President of Philanthropy and Impact for Little League International
Former Vice President of Community Affairs and DEI for the Pittsburgh Penguins
Served on the boards of Leadership Pittsburgh, Big Brothers Big Sisters of Greater Pittsburgh, and City Theater
JACQUELINE SEGAL
Bio coming soon!
