Number 44
Boston Athletic Association's First Report for a Greener Future
Featured Focus: Climate Change & Environment, Partnerships for Good, Community Programs
Scope of Impact: Local
On April 2, the Boston Athletic Association (BAA), host of the Boston Marathon, released its inaugural sustainability report, showcasing its commitment to environmental responsibility. Here’s what you should know:
A Powerful Partnership: The BAA named Schneider Electric, the leader in the digital transformation of energy management and automation, as the official sustainability partner for all BAA events.
The Boston Marathon Leads The Way: The BAA announced that the Boston Marathon achieved an impressive 79% waste diversion rate through a variety of initiatives, such as donating more than 20 tons of clothing and 600 pairs of sneakers to local organizations.
Ambitious Goals: The BAA has set ambitious goals, targeting a 42% reduction in scope 1 and 2 emissions by 2030.
With the Boston Marathon known across the country and internationally, this initiative from the Boston Athletic Association displays strong leadership to move the needle while leading by example.
Their strategic brand alliance with Schneider Electric, as well as setting clear, measurable targets for emissions reduction, bring expertise and accountability to the table. It’s not just about ticking boxes or getting good PR— this initiative shows that BAA is really walking the walk.
YOUR NEXT PLAY:
The BAA’s commitment extends beyond the environment, with significant community engagement and charitable contributions, demonstrating a holistic approach to sustainability.
This initiative sets a powerful example for other sporting organizations, proving that large-scale events can embrace environmental responsibility while continuing to deliver significant positive impact in their communities, and beyond. What opportunities can you find for your own events to have a positive environmental impact?
Championing sustainability by leveraging sports’ cultural and marketing influences to drive change.
Waste Management, Carbon Change Management, and Air Quality Protection are all priorities for the BAA.
How this powerful brand partnership is developing, and activating, green goals for the Boston Marathon.
One of the partnership’s main innovations is developing Global Benchmarking for Green Sporting Events around the world.
Climate Xchange dives deep into the environmental impact of the Boston Marathon, with recommendations for expanding their efforts.
Federal resources for environmental stewardship, including links to reports, research grants, and small business support.
