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- Campeonas 2.4 Initiative Empowers Girls in South America Through Sports
Campeonas 2.4 Initiative Empowers Girls in South America Through Sports
W|W DL 39
Number 39
Campeonas 2.4 Initiative Empowers Girls in South America Through Sports
Featured Focus: Partnerships for Good, Access / Inclusion / Equality, Youth Development
Scope of Impact: Global
Campeonas 2.4 is a powerful initiative using football (otherwise known as soccer in the US) to uplift young girls in South America. Here’s what you should know:
From 1 to 3 Countries: Launched successfully in Paraguay in 2023, the initiative has been expanded to Argentina and Chile. It now serves over 400 girls.
Three Project Pillars: Through Campeonas 2.4, participants get to learn about health (including reproductive rights), take part in technology workshops aiming at addressing the digital divide in rural areas, and sharpen their communication and presentation skills.
Multi-Level Partnership: The International Olympic Committee (IOC) spearheaded the project and partnered with state and local governments, nonprofits, and businesses (including Fundacio SES, and CAF, the Development Bank of Latin America and the Caribbean) to ensure adequate implementation.
"Campeonas 2.4" shines as a prime example of sports driving tangible social change. With football (futbol) being a religion in South America, the IOC and its partners are using the sport as a vehicle to tackle critical issues faced by young girls in Paraguay, Argentina, and Chile.
The project's genius is multifaceted.
First, there’s the holistic approach: combining football training with vital life skills education to help participants gain tools for both personal and professional growth.
Second, there’s the commitment to inclusivity: reaching indigenous communities and rural areas, as well as challenging gender norms.
And third, the collaboration: seeing major international bodies like the IOC and CAF work alongside local organizations showcases the strength of partnerships in achieving meaningful impact.
Given its initial success, we wouldn’t be surprised if “Campeonas 2.4” keeps expanding to more countries next year.
YOUR NEXT PLAY:
By aligning with the UN Sustainable Development Goals, "Campeonas 2.4" demonstrates a commitment to a larger global vision.
We’ve seen more and more projects (go check-out our DL35) bringing together public and private actors to benefit youth and to create real impact.This is something we’d love to see more of in the United States. As our political climate keeps getting increasingly divided, sports have the potential to be a powerful unifier.
The IOC’s strategy for using sport to achieve UN Sustainable Development Goals. | A nonprofit organization that works for youth inclusion and rights in Argentina and Latin America. | A private entity that promotes sustainable development and integration in Latin America. |
A program aiding National Olympic Committees (NOCs), and focuses on supporting athlete, coach, and administrator development with the spirit of Olympic values. | FIFA, the Fédération Internationale de Football, discusses growing women's football in South America. | Information on how the brand’s commitment to sponsoring women's football in Argentina and Honduras. |
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