The Outfield Market concept itself is a great upgrade to Truist Park, making those mid-game snack-runs even more enjoyable with what the team is calling “flavors from across Braves’ Country.” But this multifaceted partnership between the stadium and its vendors, the team, the Braves Foundation, and the Giving Kitchen takes the idea of eating local one step further — not just giving fans a taste of some of The ATL’s favorite spots, but also giving back to the food-service community that makes them possible. 

We love that GK will be a permanent fixture in the Outfield Market, even as the chefs it highlights rotate each month. This moves the partnership beyond a typical “featured nonprofit for a day” type of engagement, embedding GK directly into the ballpark's operations and fan experience—and demonstrating a long term commitment to their mission. With the economic uncertainty in so many industries right now, including food service, helping drive awareness and fundraising for GK, while also bringing some seriously delicious eats to Braves’ fans, is a pretty genius collaboration that could easily become a model for other major sports venues to follow.

YOUR NEXT PLAY:

One of the elements that makes this partnership so powerful is its potential for longevity. Sure, one-time partnerships, sponsorships, or donation opportunities may seem like an easy win. But when you look at the real ROI — the return on IMPACT – you might find that with minimal added effort, you can create a longer-term, more integrated initiative that drives greater positive results, and goodwill, for everyone involved.