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- Jaylen Brown Launches Boston Xchange (BXC) to Tackle Racial Wealth Gap
Jaylen Brown Launches Boston Xchange (BXC) to Tackle Racial Wealth Gap
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Jaylen Brown Launches Boston Xchange (BXC) to Tackle Racial Wealth Gap
Featured Focus:
Athlete-Driven Impact, Access / Inclusion / Equality,
Entrepreneurship
Scope of Impact: Local
In August of 2024, Boston Celtics star Jaylen Brown launched Boston Xchange (BXC) to confront the city's stark racial wealth gap, earning praise from key minority business advocates. Here’s what you should know:
Targeted Intervention: BXC focuses on empowering entrepreneurs of color within Boston's creative economy—fields like design, music, and fashion—aiming to build generational wealth where it's critically needed.
Community Collaboration: Leaders like Glynn Lloyd, Orlando Watkins, and Makeeba McCreary commended Brown not just for the vital spotlight he brings, but for his team's smart, collaborative approach, ensuring BXC complements existing efforts rather than duplicating them.
Timely & Powerful: In a climate challenging for DEI initiatives, advocates see Brown's high-profile commitment as a powerful and necessary move, strengthening the ecosystem supporting BIPOC businesses and helping creatives become integral to Boston's fabric.
From his college days at UC Berkeley, Jaylen Brown has cultivated a reputation for deep engagement with community issues, particularly those concerning social and economic justice. His public statements reflect a conscious effort to utilize his platform for advocacy, expressing a desire to create solutions and opportunities for individuals from underserved backgrounds, mirroring his own experiences.
In 2019, he founded the 7uice Foundation, dedicated to combating systemic racism and bridging opportunity gaps for youth of color by focusing on four impact areas: Entrepreneurship and Financial Literacy, Health and Wellness, Leadership and Activism, and Sustainability & Technology.
BXC goes a step further by creating The Boston Creator Incubator + Accelerator, and fits under Brown’s long term vision of uplifting entrepreneurs of color in the creative economy and closing the racial wealth gap in and around Boston.
YOUR NEXT PLAY:
We particularly love the intentional collaboration from Jaylen Brown and BXC, working with other initiatives in the existing ecosystem, rather than trying to recreate, or even work alongside it. Do you have examples of initiatives that could have benefited from a similar approach, but decided to duplicate other efforts instead?
Brown’s new initiative, dedicated to fostering innovation and cultural diversity, empowering under-invested creators and entrepreneurs to thrive. | An article about how NBA Star Jaylen Brown’s STEM Camp is bridging educational gaps for Boston’s youth. | NBC Sports covers more of Brown's efforts around Boston’s neighborhoods, including redesigning a basketball court in Dorchester. |
Data and insights from Boston Indicators’ Racial Wealth Equity Resource Center, and the Institute for Economic and Racial Equity at Brandeis University. | A racial equity and social justice grantmaking program that prioritizes historically underfunded organizations in Massachusetts. | BECMA was founded in 2015 to enact tangible solutions to reverse the trend of depreciating Black wealth in the city. |
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