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Jordan's Larry Miller Launches Initiative to Support Justice-Impacted Individuals
Featured Focus: Athlete-Driven Impact, Social Justice, Access / Equity / Inclusion
Scope of Impact: National
The Chairman of Jordan Brand (part of Nike), Larry Miller, just launched the Justice and Upward Mobility Project (JUMP) alongside The Just Trust, with the mission of supporting and empowering formerly incarcerated individuals. Here’s what you should know:
Personal Connection: Miller's own experience with incarceration drives his commitment to helping others with similar backgrounds. He hopes to inspire leaders in sports and business to create more opportunities.
Four Pillars of Support: JUMP focuses on education and employment, advocacy and policy, media and narrative, and coalition building to create comprehensive support for justice-impacted individuals.
Addressing Reentry Challenges: The initiative recognizes the significant hurdles faced by formerly incarcerated people in areas like employment and housing, aiming to break the cycle of recidivism.
This is a full circle moment for Larry Miller and the definition of “giving back.” His personal connection to the issue, combined with the influence of his position at Jordan Brand, creates a powerful platform for addressing the challenges faced by formerly incarcerated individuals. It is an ode to the sports industry that Miller describes as more open on giving second chances.
YOUR NEXT PLAY:
Miller has a unique perspective on this issue because he’s been in these very shoes (yes, pun intended). He knows firsthand how hard it is to re-enter society after spending time in the justice system, and he’s determined to make a difference for the next generation.
While there are so many different issues that teams, athletes, and sports leaders can support, channeling your own knowledge and experience is often a great place to start — and for Miller, it’s what makes his impact even more meaningful.
A nonprofit organization that supports efforts to reduce incarceration and improve systems of safety and justice in the US.
Founder of the new JUMP initiative shares his personal journey, and more about his efforts and mission, with Essence Magazine.
A Harvard Business Review interview with Larry Miller on his past and the importance of second chances.
A library of information and resources related to reentry for formerly incarcerated individuals.
The Utah Expungement Summit was created with the Smith Entertainment Group Foundation (SEG), the National Basketball Social Justice Coalition, Clean Slate Utah, and Rasa.
Offers research and advocacy for criminal justice reform, reduced incarceration, expanded voting rights, and increased youth support.
