We recently read a blog post on Danimás, a site about women’s strength training, style, and culture, called “The Hottest Hotel Amenity is Professional Athletes.”
The TL;DR? Uber-upscale resorts are starting to offer high-dollar, exclusive activities with big name athletes as way of setting themselves apart, and creating a unique vacationing experience for their high-dollar guests. Think private tennis lessons with Venus Williams, or an off-road tour in Scotland led by an Olympic cyclist. According to the post, “global hospitality company Accor named ‘athletic adventures’ as one of their travel trend predictions for 2025,” so we might be seeing more of these in the future.
For those who can afford it, more power to ya. But with power also comes responsibility….
What if these resorts — and the athletes and brands they partner with, like Giorgio Armani — were to direct some of the proceeds from these extravagant experiences to social impact organizations in their geographical communities, or nonprofits / foundations that the athletes themselves support?
And what if it wasn’t only the jet-set who had the opportunity to mingle with sports superstars, but kids from YMCAs, Boys and Girls Clubs, and local rec leagues also had a chance to enjoy these once-in-a-lifetime experiences? If the “you have to see it to be it” trope rings true, then getting to spend an afternoon on a 5-star resort’s beach volleyball court with a world-renowned champion is the coolest kind of “seeing it” we can imagine.
There’s no shortage of funding here to make any of this happen, so the only question we have is…what are y’all waiting for? (We’re here to help if you need it.)
