Today’s Leveling-Up is brought to you by the NFL…and Crocs 🐊. Yup, the love-em-or-hate-em rubberized footwear brand that’s pretty much invaded every cultural space at this point just announced a new NFL collection, launching with branded styles for 14 teams, with the rest rolling out over the next few seasons.
Image source: Crocs
Crocs has a pretty big corporate-purpose platform, with efforts ranging from sustainable manufacturing to inclusive workspaces, and youth empowerment to healthcare worker support. So it feels like adding a “third leg” of social impact to this collab shouldn’t be too big of a (foot)step outside their comfort zone. For example…
🚩 NFL Flag is a huge advocate for making sports accessible to all youth, regardless of age, gender, or ability. Crocs has existing partnerships with Big Brothers Big Sisters, and an initiative called Step Up To Greatness, which “supports young people to gain new skills, build their confidence, access opportunities, and reach their potential.” Why not bring these programs and nonprofits together, with a portion of the merch proceeds from the NFL x Crocs collection helping to uplift their joint efforts?
🐊 Crocs’ already has a Jibbitz for Good line, where the brand “works with a nonprofit to create special, limited-edition Jibbitz™ charm designs inspired by the organization's impact.” We’re not clear on whether the NPO gets any funding from sales, but this one seems like an easy way to drive financial support for either the NFL Foundation, or individual teams’ foundations, through sales of the NFL-branded charms.
You probably get how we think about these things by now. If you’ve got some thoughts of your own about leveling-up an existing brand sponsorship, or working with WIN | WIN Draft to design a new one, we’d love chat.
Give us a shout at [email protected] to get in touch.
