We’re big fans of Monumental Sports & Entertainment’s initiatives. Because they own of a number of Washington D.C sports teams, they’re able to cast a wider net and leverage their different entities to create broader and more diverse avenues for community impact.

The brilliance of their Girls Empowerment Program lies in its multi-faceted approach to breaking-down systemic barriers. By simultaneously addressing the scarcity of female coaches, the lack of appropriate equipment, and the need for visible role models, MSE solidifies the entire ecosystem for girls' sports in the D.C. area. 

Similar to what we’ve seen in Flag Football recently with added support for quality officiating (check out DL86), MSE’s commitment to building a female coaching pipeline creates a powerful multiplier effect, ensuring sustained engagement and leadership development for countless young girls. This isn't just about getting girls on the field; it's about equipping them with confidence and skills they can use off the field, too.

UPPING THE WIN

This initiative has so many arms and angles that there’s not much MSE has missed. We hope that from a visibility and awareness standpoint, they’re leveraging physical signage, in-game activations, and all of their social and digital channels to make sure that their fans, and the local community, are continually aware of opportunities to get involved.

Doing great work like this is amazing, and incredibly needed. Telling the right (and consistent) stories about it can really multiply the impact.

YOUR NEXT PLAY

We particularly love this initiative because it can serve as a blueprint to be replicated in other markets, even if you’re not in the same position of owning four major teams (we mean, who is, really?).

But now that you know what’s possible from a youth sports ecosystem standpoint, how can you both spread awareness about MSE’s efforts, and also spearhead a similar collaboration in your city/community?