Number 139
Image source: Stanley
Stanley 1913 Commits to Women's Sports with Caitlin Clark Partnership
Featured Focus:
Athlete-driven Impact, Partnerships for Good,
Women’s Sports
Scope of Impact:
Global
Scouting Report: The Stanley 1913 brand has teamed up with professional basketball icon Caitlin Clark in a multi-year partnership, cementing its position in the athletic lifestyle space. Here’s what you should know:
Dedicated Collection: The collaboration will debut a new, high-performance hydration line called the Stanley 1913 x Caitlin Clark Collection. The products feature design details inspired by Clark, including her preferred light blue and purple colors, basketball artwork, and her embossed signature.
A Gritty Collaboration: The partnership's creative campaign is built on the theme that "relentless drive demands relentless fuel," which connects Clark's work ethic to the brand's performance products. This authentic storytelling is designed to resonate with fans and athletes who share her grit.
Championing Women’s Sport: This deal is part of a broader strategy for both parties. After golfer Nelly Korda, Stanley continues its foray into women’s sports by partnering with Clark. For Caitlin Clark, this further diversifies her portfolio and reinforces her status as one of the world's most marketable athletes.
Stanley's decision to partner with a force like Caitlin Clark signals an understanding that her influence is a primary engine for the economic growth of women's sports. The numbers confirm her transformative power, with her presence reportedly generating a billion-dollar impact for the WNBA ecosystem, influencing everything from ticket sales to sponsorship revenue.
Days after the announcement of her deal with Nike, Clark continues to build her influence off the court. We love that this a long term strategic commitment to the cultural movement ignited by Clark and carried by the rise of women’s sports in the last 36 months.
This is a powerful precedent for other corporations, franchises, and brands to follow, demonstrating that women athletes can elevate a brand. The commercial success of the collaboration directly fuels a larger, more profound social change.
We hope to see a second phase of this partnership where Stanley directly invests resources into women’s sports, in particular youth sports.
Cailtin Clark’s product line will surely fly off the shelves and Stanley can give back to Clark by sponsoring her basketball camps or leading education sessions about the importance of nutrition and hydration.
This seems like the perfect foundational partnership to build upon in the next few years.
