OK, we have a hunch that timing played a role in Sinner’s announcement, coming just a few weeks before stepping back into the spotlight at the Italian Open. But whenever an athlete takes a moment of adversity, or of gratitude, to drive positive change in the community, it’s an occasion worth noting. And let’s not forget — foundations like this aren’t created overnight, which means that the strategy, planning, and execution for this initiative were most likely a long time in the making. 

At 23, and with many years of tennis still ahead of him, Sinner is taking advantage of the opportunity to start building his social impact legacy early. As his earnings grow, so will the investments in his foundation, which will directly fund sports and educational programming for youth around the world. By starting his philanthropic efforts now, and creating a solid governance structure right from the start, he’s unlocking the potential to create longer-term, more sustainable impact for the next generation of youth.

YOUR NEXT PLAY:

We’re not all 23 years old anymore – but that doesn’t mean we can’t find ways to create initiatives with long-term staying power. What one-time events or programs that you run might have the potential to become “always on” efforts? What mindset shift, staff support, or additional funding would you need to make it happen?