We’re seeing more and more players (and brands) getting into creative NIL deals, especially for philanthropic purposes. And you know we love it!

Reed, of course, wins on all fronts with this partnership. He becomes only the 4th college QB to land a private jet deal, and gets stellar PR, all while making a real difference on an issue he cares about (with a brand that’s native to TX). Through his sponsorship, he’ll be integrated into public education efforts around organ donation, and become an official brand ambassador for ENG Organ Recovery — making a commitment to utilize his platform to share stories, stats, and information on how people can register to become organ donors.

None of this would have happened without the creative thinking from ENG Aviation Group, finding a way to raise awareness about organ donation and organ transport (which often happens on luxury jets when they’re not chartered, who knew?) via college sports. It’s a great example of how NIL can be used for good, and we’re really hopeful this is just one step of many toward a more conscious NIL ecosystem.

YOUR NEXT PLAY:

If you work for a brand, we challenge you to think a little more like ENG. What issues or missions are part of your core story? How can you tie those into your college athlete or team sponsorships to create a ripple effect of impact beyond the game? There’s a real shift starting to happen toward more purpose-driven NIL deals, and this is one boat you really don’t want to miss.