The Super Bowl as an Engine for Philanthropy

Featured Focus: Athlete-Driven Impact, Partnerships for Good

Scope of Impact: National

The Super Bowl, a landmark event in American sports, extends its reach beyond games and ads, serving as a platform for numerous philanthropic contributions.

Among the initiatives tied to the NFL this year, three were standouts.

1) Huddle for Health is an organization aimed at offering top-notch healthcare to former players while inspiring them to be community role models.

2) The Players Coalition, formed by retired players Anquan Boldin and Malcolm Jenkins, hosts discussions on racial and social justice issues.

3) The Sports Philanthropy Network, primarily, facilitates athlete charity efforts to be more efficient and impactful.

The mission underpinning all of these efforts is to make the most of the public platform that sports provide, aiming to bring about positive changes in society. The Super Bowl's philanthropic endeavors remind us that it's more than just a game— it's a force for good.

See the original story here.

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What if what makes the Super Bowl… super (sorry, it was too tempting) is not the game itself, or the countless ads fighting for our headspace and the hopes of dominating the cultural zeitgeist, but everything that happens on the margins of the game?

The Super Bowl could actually be rebranded “Sports Philanthropy Week” because of how much effort athletes put into creating social change and impact on their communities.

We may be preaching to the choir here, but all of the good that happens around the big game deserves an even bigger spotlight — and this is us doing our part to help it shine.