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Photo credit: Julie Vennetti Botos / Canton Repository
Toyota Ignites Next-Gen Football Stars at 2025 Pro Bowl Games and Super Bowl LIX
Featured Focus: Partnerships for Good, Community Programs
Scope of Impact: National
Toyota Motor North America (TMNA) announced a range of activations at the 2025 Pro Bowl Games and Super Bowl LIX.
As the "Official Automotive Partner of the NFL," Toyota spotlighted the future stars of football and uplifted overlooked communities nationwide.
The "Toyota Glow Up Classic" held in New Orleans illuminated a problem: less than 20% of kids in Orleans Parish participate in sports due to financial constraints.
Post-event, Toyota unveiled permanent lights at New Orleans’ 18th Ward Field, thereby transforming it into a beacon for community sports. It also extended its support of HBCUs by powering the first-ever HBCU flag football tournament at the Pro Bowl Games.
Toyota's collaborations pointed to their 68-year grassroots legacy in football, with the aim to make a positive impact on communities through NFL FLAG.
We don’t need to tell you why Toyota’s initiatives have a great and direct impact on local communities. They identified a problem in New Orleans (youth sports participation), found a way to raise awareness about it, and created a legacy by engineering a permanent solution to that problem. That’s a WIN.
What makes it a WIN | WIN for Toyota as a brand is the lasting impression it may leave on one of their target customer audiences. We love both the impact and the marketing know-how.
Toyota and the NFL
Learn about the Team Toyota athletes and highlights from their partnership.
The 18th Ward
Local nonprofit that provides affordable, high-quality youth sports programs for kids ages 3-24 in New Orleans.
NFL-HBCU Flag Football Tournament
More on the Toyota-sponsored HBCU Flag Football Tournament at the 2025 Pro Bowl.
