This kit launch is a great example of a brand or organization not just talking the talk, but walking the walk. They candidly acknowledged soccer’s fashion consumption problem, and are aiming to reduce their own environmental footprint by weaving sustainability into the fabric of their operations and communication — right down to the shirts on their players’ backs.

Vermont Green FC transparency about the widespread issue, and their multi-pronged approach to addressing it in their own community, are what really caught our attention. First, their apparel production partner, PlayerLayer, leverages state-of-the-art factories featuring 992 solar panels and advanced waste management systems, aligning with the Sustainable Apparel Coalition's standards. Second, their brand alignment with partners like Yerba Madre and Seventh Generation creates a powerful ecosystem of shared values. These aren't just sponsors; they are collaborators in a larger mission, amplifying the message of regeneration and corporate responsibility, and proving that purpose and performance can — and should — go hand-in-hand. 

YOUR NEXT PLAY:

Every single piece of the Vermont Green FC’s new kit launch is aligned with their brand story and values, and creates a compelling blueprint for how other sports organizations can create meaningful impact. Where might there be opportunities to emulate their approach for one of your next initiatives?