By leveraging the platform and reach of a professional sports team, the resources of a committed corporation, and the established network of a dedicated youth development organization, this triple-win (WIN | WIN | WIN!) partnership will empower young people in Chicago through sports, education, and community engagement.

The reason it works is that everyone involved has the same north star — and, there’s a clear benefit for all parties involved.

1) The Chicago Sky is expanding its fan base, and positioning itself as an local leader, through grassroots social impact.

2) Magellan is raising its brand awareness and affinity through meaningful CSR (corporate social responsibility) efforts.

3) And as the beneficiary of all of it, the Boys & Girls Clubs of Chicago, with deep roots already planted in the community, will be able to positively inspire and impact even young people throughout the city.

We also love how this is one more chapter in the longstanding community commitment from the Chicago Sky and the Magellan Corporation. The two organizations have worked together for over ten years, and have a solid track record of successful initiatives like this one. One of the best ways to grow is to keep building on what works.

YOUR NEXT PLAY:

This multi-pronged partnership is the perfect trifecta: team, brand, organization. What can you take away from it to apply to your own endeavors?