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- NBA Star LaMelo Ball Partners with Humane Society to Deliver Nearly 300,000 Meals for Pets
NBA Star LaMelo Ball Partners with Humane Society to Deliver Nearly 300,000 Meals for Pets
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NBA Star LaMelo Ball Partners with Humane Society to Deliver Nearly 300,000 Meals for Pets
Featured Focus:
Athlete-Driven Impact, Partnerships for Good, Community Programs
Scope of Impact: National
LaMelo Ball leveraged his on-court performance to generate significant support for animals in need through a strategic collaboration. Here’s what you should know:
Partnering for impact: At the beginning of the season, Ball teamed up with the Humane Society of the United States (HSUS), becoming an ambassador for their "More Than a Pet" campaign — and putting his own spin on it with his “Points for Pets” initiative. By bringing on a big-name supporter, HSUS amplified the reach and effectiveness of its efforts.
Performance-driven donations: For every point Ball scored during the NBA season, the Humane Society committed to donating 250 meals to pets in underserved communities.
Significant results: Ball's season total of 1,184 points translated into a remarkable donation of 296,000 meals. This substantial contribution provided critical support to families struggling to feed their companion animals.
LaMelo Ball didn’t make the NBA All-Star team this year, despite averaging over 25 points a game for the tanking Charlotte Hornets (yes, we said it). But he absolutely deserves recognition for his "Points for Pets" initiative.
We love it because it is directly tied to dog welfare, a cause he deeply cares about, making this campaign genuine. It’s a great example of how athletes can harness their platform for meaningful social impact.
The transparency of donating a set number of meals per point scored provides a clear metric of impact, allowing fans to see the results of his partnership with the Humane Society of the United States.
And, the effort could easily be amplified by the team’s social channels and broadcast, helping solidify LaMelo’s brand while raising awareness for the Humane Society, and the issue of food insecurity for pets in vulnerable communities.
YOUR NEXT PLAY:
This type of initiative is common for NBA players and teams. For example, Rudy Gobert donates $1,000 for every block he makes, and the Golden State Warriors partnered with local food banks this season to turn the team’s points into meals for those in need. It’s a WIN | WIN for everyone involved. How can you get in on the action?
The high profile nonprofit aims to prevent animal cruelty, care for animals in crisis, and find pets loving homes. | An overview of the national campaign that LaMelo Ball supported with his Points for Pets initiative. | Adoptions, clinic services, and engagement initiatives for NC locals — like having your pet featured on a special limited release beer. |
More NCAA athletes are signing NIL deals that include their pets, with some sponsorships benefiting nonprofits and social impact initiatives. | Information on Utah Jazz Center Rudy Gobert’s work with Sacramento Children’s’ Home, creating opportunities for kids to attend games, and providing funding for their programming. | As part of the Golden State Warriors partnership with local food banks, every time the Warriors score a point, 100 meals will be donated to support Bay Area families. |
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