With the new WNBA season off to a hot start (although Caitlin Clark’s injury is a total bummer), we’re dedicating this W|W Wednesday to everything women’s sports — and all the athletes, teams, and brands that are stepping up to make an impact beyond the scoreboard (see what we did there?).

From JuJu Watkins and Livvy Dunne at the college level, to WNBA stars and track and field pro Gabrielle Wilkinson, we’re celebrating women rising to the occasion to give back to the communities who’ve helped them succeed.

We’re also making a pit stop to spotlight the just-announced partnership between Privé Hair Care and racecar driver Sabré Cook, which is only the tip of the iceberg when it comes to women in motorsports right now. Their new collab is this week’s Mic Drop, and a great segue into our first WIN | WIN Wonders, where we get curious about what’s trending in the beauty brand sponsorship space. Check out our thoughts and add your own in the comment section of our LinkedIn post.

Until next week, keep making waves out there.
The WIN | WIN Team

There were some great contenders for this week’s WOTW pick (like today’s Daily Download about a sky-high NIL deal raising awareness for organ donation). But ultimately, the bold collab between the WNBA’s Dream, Cash App, and women’s streetwear brand Playa Society was too hot to ignore.

Beyond the insanely awesome court takeover for the Dream’s home opener at the Gateway Center Arena, this partnership is helping to raise the stakes in the women’s game overall. There’s a merch and platform connection for fans, a social impact element for the local ATL community, and a bada$$ tagline we bet we’ll start seeing a lot more of in everyday conversations. It’s a WIN | WIN on all sides, and that’s why it claimed our top spot as Win of the Week.

Pro, amateur, or collegiate…basketball, gymtastics, or track…the level and league are only supporting characters in these four amazing stories. Across all corners of the sports world, women are rising to the top of the game, but not just because of their play. They’re championing causes and initiatives that have a personal meaning, and making it their mission to give back to the communities who’ve helped them succeed.

There's no arguing that beauty brand sponsorships are a hot commodity in women’s sports right now. But with so much money being tossed around in the space, why aren't we seeing more beauty collabs with direct social impact ties?

Take a peek at our initial thoughts over on LinkedIn, and share yours while you’re there, too. We’d love to get a healthy dialogue going — we might even include your comments in an upcoming post or NL.

Minor League Baseball is a game like no other. The teams are so deeply connected to their communities that every player, every pitch, every hot dog, and every win carries a story that can last a lifetime. Of course, there are always some unexpected characters that add to the magic — ones like the St. Paul Saints’ “ushertainer” Seigo Masubuchi. Not only does he pour his heart into entertaining fans all season long, he just ran his 96th marathon (that’s 86 laps around CHS Field!) to raise money for St. Jude’s Children’s Hospital.

Outfield Apiaries, a honey company with its own small-town roots, knows a thing or two about supporting communities, too. It was founded by a former college athlete and coach with the simple idea to help small beekeepers and farmers connect with honey-lovers across the US. Every box is hand-packed with the finest honey from family owned apiaries, and brings some of the magic of the local farmers market (and the local ballpark) right to your table.

If you’re passionate about making a difference, have a story to tell about the power of sports to create positive social change, or want to get involved with W|W by sharing your mad design and video skills, we want to amplify your voice.